The FCDO launched its new winter Travel Aware campaign, earlier this year focusing on three types of Travel Winter Sun Holidays, City Breaks, and Ski Trips.
As an FCDO Travel Aware partner, t&g plays a vital role in sharing important safety messages with British Nationals before they travel. By doing so, we help to reduce preventable consular cases and ensure travellers have safe and enjoyable trips abroad.
How t&g clients can become Involved
Running from December 2024 to mid-February 2025, the campaign provides an excellent opportunity for clients to make a meaningful impact in ensuring British Nationals are well-prepared for their travels.
The Travel Aware campaign includes tailored messaging to guide travellers:
- Check Travel Advice for up-to-date information on your destination.
- Get insurance and check your cover.
- Sign up for email alerts to stay informed about travel advice.
- Keep your passport safe.
- Be avalanche aware (specific to winter sports travellers).
Supporting the Campaign
To help you share these messages, we have provided examples of the new campaign assets below. We can forward the full FCDO tool kit to you if you choose to become involved. The tool kit includes draft social media copy, tagging details, and advice on how to integrate the materials into your communications.
Here are some ways you can use the winter-specific materials to amplify the campaign:
- Social media: Share posts on your channels and tag the FCDO Travel Aware and Travel Advice accounts.
- Customer communications: Include key messages in your emails and newsletters.
- Website: Feature bespoke homepage banners or create dedicated landing pages.
- Blog posts: Publish topical content that aligns with the campaign messaging.
- PR materials: Highlight Travel Aware messaging in quotes or notes to editors.
- Your ideas: We welcome creative approaches to help reach relevant audiences via your channels.
Join Us in Promoting Safer Travel
Your involvement is crucial in ensuring that British Nationals receive these essential safety messages. By working together, we can make a real difference in reducing risks and promoting safer, more enjoyable travel this winter.
If you have any questions or ideas for sharing the campaign, please contact the t&g new business team.

